A WordPress blog as an MVP for a business

My friend and I pondered over setting up our own marketing consultancy business. However,  we were worried that it may not succeed so we decided to test it with a minimum viable product: a WordPress blog about digital marketing.

This way, we would establish our authority as marketing experts, and would measure the potential interest in our services based on the number of inquiries we got. Plus, we’d get to see if we work well as a team.